Vitta Noni Juice
Vitta Noni Juice has a high Noni fruit concentration,
mixed with grape natural juice for better taste.
If you know how the Noni fruit smells or tastes,
you will recognize the difference between Pura
Vitta and other brands. We use fresh Noni fruit
Noni plantations are located very near the manufacturing
plant; we do not use dried Noni fruit, frozen
or pulverized (from other regions) to make our
Noni Juice. We rather use fresh organic Noni
Noni Juice is pasteurized.
Doing this process does not damage or affects
the noni properties. Noni juice should always
be pasteurized for your protection.
Vitta Noni juice sells since the year 2000 in
Latin America, Bahamas, Europe and the Middle
fruit recollection and juice production is done
under strict supervision.
do not use fertilizers or pesticides in our
Noni farms, making our product 100% organic.
No additives or preservatives are added to our
Pura Vitta produces its Noni Juice in thick,
dark glass bottles to protect the product from
light; also, glass is the best type of container
for this product.
Pura Vitta Noni Juice has a life expectancy
of 2 years before opening. After opening, keep
Vitta Noni Juice
/ 1 litre presentation
Panamanian Noni: Information, history,
The Noni shrub or small
tree blossoms in virgin lands, generally near
sea; it grows up to 10 feet high (or more).
It gives fruit the whole year round.
The fruit is
green until maturity, when it turns to a light
yellow and then a translucent white. The fruit
has approximately 8 cm in diameter, and its
pulp is brownish and dense.
Origin and geographic distribution:
Panama, mostly in the areas of Bocas Del Toro,
Colon, and San Blas.
Outside of Panama:
Antilles (general), Asia, Central America
(general), Oceania (including Australia).
It grows best in virgin land.
II. Origins of the Noni
The Noni shrub or small tree occurs in India, Antilles
(general), Asia, Central America (general), and Oceania
including Australia (Missouri Botanical
Gardens). According to some references (Krauss,
1993; Uhe, 1974; Whistler, 1992), the consumption
was limited to times of famine due to the rather bitter
taste and foul odor of the ripe fruits.
Due to the presence of anthraquinone derivatives in
roots and bark, these parts of the plant have been
used as sources for coloring (dye) agents (Thomson,
1971), a use for which Noni remained popular
in Polynesia, Asia and Europe until the 1950s.
Morinda citrifolia L. has been used in Polynesia as
folk medicine (Hirazumi, 1997),
and the fruit, flower, leaves, bark and root of the
fruit have all been used for diverse medicinal purposes,
as the Scientific Committee on Food’s Opinion
on Noni juice (11 December 2002) describes in greater
The Noni fruit (Morinda citrifolia L.) grows
native in Panama. The Noni fruit used in the preparation
of Pura Vitta Noni Juice is native from Panama; the
species used in the elaboration of “Pura Vitta
Noni Juice” is Morinda citrifolia L.
A study made by Missouri Botanical Gardens
in 1980, called “Flora of Panama”, shows
that Morinda citrifolia L. is native from Panama.
Missouri Botanical Garden’s database results,
which can be found in the Internet at http://mobot.mobot.org/W3T/Search/panama.html
and type Morinda citrifolia in the search engine at